Building a Brand with Music and Sound: Case Studies

Exploring successful brands that have integrated music and sound can offer valuable insights for creating an effective sonic identity. Here are some examples:    

• Intel’s Sonic Logo – This recognizable five-note jingle helped Intel become a household name, illustrating the power of simplicity.
• MasterCard’s Sonic Brand – Recently introduced, MasterCard’s sonic branding aims to make transactions memorable and emotionally engaging.
• Coca-Cola’s Use of Music – From classic ads to global campaigns, Coca-Cola uses upbeat, recognizable music to evoke happiness and unity.
• Netflix’s “Ta-Dum” – Netflix’s brief, suspenseful sound logo captures attention instantly, fitting their brand’s focus on high-quality storytelling.
• Visa’s Payment Sound – Visa’s subtle sound at transaction completion reinforces trust and security at checkout, enhancing customer experience.