MystinSonic™ Framework

At MystinSound, we transform sound into strategy. Founded by Bohdan Fedor—marketing director, PhD researcher in sonic branding, and award-winning composer—our agency bridges science and creativity to craft powerful audio identities. We combine academic research on how music shapes brand perception with hands-on expertise in immersive sound design, creating a unique offering: a sonic branding studio rooted in evidence, emotion, and experience.

The 5 Steps to Your Sonic Branding.

• It begins with Discover, where a brand audio audit evaluates how the brand currently sounds and how it’s perceived.
• In Define, a tailored sonic strategy is developed, aligning sound with brand values and positioning.
• The Create phase focuses on crafting a memorable sonic logo that serves as a core brand asset.
• Integrate ensures consistent music and soundscape selection across campaigns.
• While Supervise provides ongoing audio and AI-powered refinement, ensuring quality, coherence, and measurable impact. This process delivers a clear, actionable roadmap for any brand looking to harness the emotional and strategic power of sound.